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E-business is reshaping industry landscape for the coming decades. Currently, e-business is in its infant stage as it is mainly treated as a secondary channel for business activities. And most importantly, Internet nowadays is most used for posting information and it becomes a collection of information and media for advertising.

To put internet into full play, this situation must be changed as soon as possible! The real value of Internet lies in its powerful communication, information exchange and processing functions.

E-marketing

The most fundamental change internet could bring about is to change the traditional way of marketing. At present, typical marketers are manufacturers or suppliers. Though marketing concept starts from customer need, most of marketing practices in real world apply “push” strategy by supply side, i.e., suppliers by all means to persuade their potential customers to buy their products. In marketing courses, ads aired by manufacturers are usually seen as “pull” which attract consumers to flood into their selling outlets to buy their heavily advertised goods. But if you scrutinize it, you will find it is still a “push” imposed on consumers by goods makers.

Why manufacturers adopt “push” strategy? “Profit” from getting an order is the driving force, which makes customer satisfaction an empty promise. With profit in mind, manufacturers are rare really volunteer to serve their clients wholehearted.

So if we don’t eliminate “push” behavior, marketing concept will never be realized! To achieve it, there are two important premises:

-           The development of social productivity makes oversupply an economic reality. If supply does not meet social demand, consumers do not have full freedom to shop for the best goods to meet their needs, so producers are in a stronger position to impose their offers to their clients. In an oversupply economy, buyers are endowed with the power to look for the best supplier, or problem-solver to meet their need and demand. The power shift from supplier to buyer lays the foundation for the change in marketing practice.

-           But only with the advent of Internet, such change could really happen. Traditionally, buyers are scattered geographically and each buyer’s purchase make up a meager part of a supplier’s total output. While powerful Internet could bring all geographically scattered buyers together which make the power scale favorable to the buyer side.

These two premises are ready in current economic condition. It implies that only those who represent demand side will prevail. But who may represent demand side and become qualified marketer? As individual buyer, esp. consumer is weak compared with suppliers, suppliers play the role of marketer wield their power to manipulate consumers, which goes against the spirit of marketing concept. The answer hinges on who can carry out marketing spirit which reflects the economic reality of new economic condition. This task is likely to be fulfilled by independent e-procurement consulting firms who collect individual buyer’s opinion and work for demand side to search for qualified suppliers for them.

E-business

Derived of and apart from power shift, Internet could lead to revolutionary change in goods distribution way which result in substantial cost cutting for goods circulation. Currently, the mark-ups when goods undergo different level of distribution system could range from 50%-1000% or even higher. With e-business, we estimate to pull it down to 10-100%, depends on types of goods. This is a huge saving for the whole economy. Esp. when human being are facing environmental protection pressure, the saving in logistics cost and reduced waste of resources save our future.

In e-business, buyers find their representatives to seek advice on qualified suppliers or brands. For important and business purchase, sales professionals from suppliers as well as the buyer are informed of by e-procurement consulting firm about the purchase plan.  Well informed buyer-seller relationship saves much effort as well as money on grueling and unwelcome sales prospecting work in traditional sales career. When the transaction process finished, goods delivered from plant to buyer’s site directly. For simple and consumer purchase, after receiving advised bid list from consultant, buyer may contact suppliers and ink the deal online, depends on what type of goods, consumer may receive product at home or pick up goods at the nearest supermarket (play the role of logistic center here) by showing the order.

Future economy

On the threshold of e-business, future business world will be real market-oriented because most of production is based on orders from clients. R&D and new product development are conducted via cooperation among all participants from manufacturer, consulting firm, and utmost customer or account. Goods are no longer being rerouted again and again from manufacturer to users. So social efficiency is greatly improved and energy consumption reduced, so is the total cost of goods reduced.

Written by intcitizen: http://intcitizen.bokee.com/tb.b?diaryId=15708345

So long a time that I hadn’t writern English blogs, let alone read some English materials. SInce I went to the newspaper office last month for learning some things, I had decided to write blogs in Chinese. As a matter of fact, I tried to do it. Because so many friends asked for me to write something that they could understand. However, I still persisted in.That’s why the rate of my blogs-reading was low all the time. But I had never care about it. The only perpose of writing in English was to record my feelings and moods which I did not want other people knew. Those Chinese articls were just some insipid things that included few emotions.
For example, the situation of doing practice reporting these days or just some travelings. As a matter of fact, when I wrote in Chinese, I couldn’t write it as free as in English. I had to consider its fluence and meaning, the most important was I was not able to express my ideas completely and directly. But it’s different in English. It’s unnecessary think more of those things, just wrtie under the condition to use the write senteces and expressions. It’s absolutely ok to write my own thoughts without worrying about being understood by other persons.

written by huteng

 A few readers recently asked when someone would release the list of last-year’s best-selling cars. The answer, it seems, is now. MSN Autos tracked down the top 10 best-sellers of 2006 using data from Automotive News, and there are few surprises. The Ford F-150 still tops the list, and the Chevy Silverado comes in second despite a 6.7% downturn in overall truck sales last year. The full list including total sales is below.

1. Ford F-Series (796,039)
2. Chevrolet Silverado (636,069)
3. Toyota Camry (448,445)
4. Dodge Ram (364,177)
5. Honda Accord (354,441)
6. Honda Civic (316,638)
7. Chevrolet Impala (289,868)
8. Toyota Corolla (272,327)
9. Nissan Altima (232,457)
10. Chevrolet Cobalt (211,449)

the news from MSN Autos.

Newswise — What do San Francisco and Kentucky have in common? A love of opera, of course. It is this love of opera that became the impetus of a new collaboration between the San Francisco Opera (SFO) Merola Program and University of Kentucky Opera Theatre (UKOT), which joined forces to bring to the stage a new work, “The Hotel Casablanca,” by composer Thomas Pasatieri. The new comedic opera, which follows a wealthy Texan couple in their attempts to ”toughen up” a nephew visiting from New York in 1948, is the product of a rare collaborative effort between a large metropolitan opera company and a university opera program.

Based on Georges Feydeau’s classic play “A Flea in Her Ear,” known for its choreographed chaos, “The Hotel Casablanca” takes audiences to Texas’ mythical Double-T Ranch and the seedy Hotel Casablanca with its similar raucous cast of characters. Composed by the prolific composer Pasatieri, the comedic opera is packed with an assortment of eccentric guests and the rich Texan couple, who can’t accept the wimpy 25-year-old New Yorker nephew who landed at their door. In a story teeming with misinformation, faulty assumptions, sexual innuendo and delicate egos, it is not surprising that characters erupt with jealousy, vengeance, and passionate responses, all voiced through the opera’s high-volume singing performances.

The opportunity for UKOT to work with a prestigious metropolitan opera company and a master composer and librettist of a new opera has been exciting for UK students and faculty alike. “When I learned that Pasatieri was looking for a university to partner with on the premiere of his new opera “The Hotel Casablanca,” I was thrilled,” said Everett McCorvey, director of UKOT. “I knew of him through his numerous art song compositions and work in the film industry.”

McCorvey made his interest in partnering known immediately to Pasatieri and SFO. In less than a week of conversations, UKOT had signed on as a partner in the innovative project and started to work on bringing the composer’s new opera to the stage. “The Hotel Casablanca” marks the first time UKOT has partnered with a major opera to co-produce a multi-city world premiere in two states.

The opera, which began its multi-city world premiere in August in San Francisco, is being performed this month in Lexington, Ky., by two casts of nine principal singers and an orchestra of 25 students from the UK School of Music. Taking part in this premiere is a tremendous real world experience for the UK opera students who are performing the new work. The students have enjoyed meeting and working with SFO, a leading metropolitan opera company in their future career field. Likewise, the UK cast has been excited with the unique opportunity to collaborate with and learn from a living composer as they craft his production for the stage.

Directing all the premiere performances is Richard Kagey. Kagey also designed the opera’s set, which was constructed by faculty and staff at UK. Conducting for the opera’s Lexington performances is John Nardolillo, music director and conductor of UK Symphony Orchestra. Rounding out the crew for “The Hotel Casablanca” is costumer Kirsty McLean, a visiting artist in residence at UK from England’s Art Institute at Bournemouth.

Even though the last premiere performance of “The Hotel Casablanca” will draw to an end on the Lexington Opera House stage this month, UKOT will continue to reap the rewards of their collaboration for years to come. The university opera program will work on the opera’s CD for Albany Records, which will be available for worldwide distribution in the coming months, and UKOT will also be home to “The Hotel Casablanca” set and costumes, which will be made available to opera companies interested in presenting the new opera in the future.

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